Bellevue, WA's "Refresh Recycling" Program

Location: Washington


Using community‐based social marketing (CBSM) principles to harness real-time data about residential recycling habits.

On behalf of the City of Bellevue, WA, Cascadia developed and piloted an innovative program to increase recycling participation at apartment and condominium towers in the city’s downtown area. The pilot, which was designed based on community‐based social marketing principles and findings from in-depth audience research in Bellevue, harnessed real-time data about recycling habits to provide feedback to residents through monthly recycling performance reports. Over a six-month period, the program resulted in a 33 percent increase in recycling volume and a 44 percent decrease in recycling contamination at pilot properties. Among residents who received the progress reports as part of the pilot, 79 percent said they were motivated to recycle more as a result.

I was very pleased with the experience we had recently working with Cascadia to develop our carbon inventory and finalize our sustainable action guide. It’s a very daunting task to begin the process of changing the way we do business and measure our success so to have the combination of expertise and patience that you brought to the effort really made it enjoyable. I look forward to continuing to work with Cascadia as BNBuilders moves farther and farther along in this process.

Roger Capestany-González
Cascadia offers a full suite of capabilities, skills, and problem-solving to help you optimize resource use, eliminate waste, and save money.
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