Improving an incentive program that prevents harmful runoff by fixing vehicle leaks
STORM—a coalition of Puget Sound-area cities and counties working together to minimize polluted runoff—chose Cascadia to lead a comprehensive evaluation of its Don’t Drip & Drive. Fix that Leak! pilot program. The outreach campaign aimed to engage drivers in finding and fixing vehicle leaks. In our evaluation of this campaign, we tracked the number vehicles inspected and repaired, documented results of the media campaign and social marketing efforts by local jurisdictions, assessed cost effectiveness, and identified lessons learned. The report will help STORM’s 30 local jurisdictions improve implementation and obtain grants to fund future campaigns to reduce vehicle leaks. Cascadia also conducted follow-on interviews with a number of participating oil change shops to identify industry-perceived strengths and weaknesses of different campaign scenarios that may be used in the future.