From 2009 to 2012, Cascadia worked with community partners to directly install energy conservation devices in 20,000 single-family homes and 5,000 multifamily properties. The program aimed to engage traditionally hard-to-reach low-income, non-English-speaking, and senior residential customers and increase their participation in energy conservation programs. A second goal was to provide green job opportunities for people just entering or reintegrating into the workforce. Throughout the program, Cascadia worked to build residents’ trust in Seattle City Light as a service provider, formed partnerships between Seattle City Light and community groups, integrated education into service delivery, and helped plan an expansion of the direct-install model.
Cascadia partnered with community-based advocacy and social service organizations to recruit and train multilingual direct install staff. The installers, many of whom were recent immigrants themselves, together spoke more than twenty languages; these skills and the installers’ backgrounds led to tremendous success in quickly building trust and rapport with previously "hard to reach" residents. As a result, the program achieved over 95% customer satisfaction.